Going independent … and going authentic
This week, I announced that I’m leaving CNET to pursue independent projects.
What I’m really pursuing with this move, though, is independence. I’m not just going freelance: I’m going authentic.
I’ve done a lot of thinking about what to do with my career over the last few months–years, maybe. And I finally came up with what I consider the North Star for my future: in a sea of noise, authentic, personal voices are the only things that matter.
I feel lucky that my audience considers me one of those voices, and I don’t want to lose that trust. In fact, I plan to continue in that vein–in spades. I’ll be podcasting, writing, and ranting for you, and for myself. No bullshit, listener-funded content, and no pulled punches.
I don’t want to suggest that CBS or CNET ever constrained me–and in fact, I know I said and wrote a lot of things during my time there that didn’t make sales, management, or even Les Moonves particularly happy. And believe me: no one ever said a word (except one time when I got drunk with some sales people at the Webbys and they half-jokingly begged me to please make fun of monitor makers, maybe, instead of Apple all the time).
But no matter how clean your shop is, when you’re a corporate citizen, you’re a corporate citizen. You know there are lines you shouldn’t cross. And I’ve been a corporate citizen for a very long time now. I’m excited to, as I said in my CNET blog post, own my own career, my brand, and my time. As a very good friend said to me recently, “freelance is the only career I’ve ever had that had ‘free’ in the name.”
I hope you’ll all join me on this journey, and that you’ll support the exciting project that’s coming next. Stay tuned! Follow me on Twitter or subscribe to my newsletter for updates–it’s free, and ad-free, too!